Consumer behavior and marketing strategy /

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Bibliographic Details
Main Author:	Peter, Paul J. (autor)
Other Authors:	Olson, Jerry C. (autor)
Format:	Book
Language:	English
Published:	Boston : New York, 2010.
Edition:	Ninth edition
Subjects:	Comportamiento del consumidor Análisis de mercadeo
Notas Contenido:	A perspective on consumer behavior Affect and cognition and marketing strategy Behavior and marketing strategy The environment and marketing strategy Consumer analysis and marketing strategy

Description
Item Description:	Incluye índice de nombres y de materias
Physical Description:	xix, 554 páginas : ilustraciones ; 27 cm.
ISBN:	9780073404769

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