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|a CO-BoSNA
|b eng
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|a 658.8342
|b P478c
|2 23
|
| 100 |
1 |
|
|a Peter, Paul J.
|e autor
|
| 245 |
1 |
0 |
|a Consumer behavior and marketing strategy /
|c Paul J. Peter y Jerry C. Olson.
|
| 250 |
|
|
|a Ninth edition
|
| 260 |
|
|
|a Boston :
|b New York,
|c 2010.
|
| 300 |
|
|
|a xix, 554 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 500 |
|
|
|a Incluye índice de nombres y de materias
|
| 505 |
0 |
|
|a A perspective on consumer behavior -- Affect and cognition and marketing strategy -- Behavior and marketing strategy -- The environment and marketing strategy -- Consumer analysis and marketing strategy
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 700 |
1 |
|
|a Olson, Jerry C.
|e autor
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_834200000000000_P478C
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|8 GENER
|9 447654
|a 68309
|b 68309
|d 2019-06-21
|i 95573
|l 0
|o 658.8342 P478c
|p 686309017725
|r 2026-01-09 09:43:25
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra. 27 No. 15-07, Bucaramanga
|
| 999 |
|
|
|c 97983
|d 97983
|
| 942 |
|
|
|6 658_834200000000000__P478C
|
