Consumer behavior and marketing strategy /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
New York,
2010.
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| Edition: | Ninth edition |
| Subjects: | |
| Notas Contenido: |
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Table of Contents:
- A perspective on consumer behavior
- Affect and cognition and marketing strategy
- Behavior and marketing strategy
- The environment and marketing strategy
- Consumer analysis and marketing strategy
