APA (7th ed.) Citation

Phaal, R., Farrukh, C., & Probert, D. Roadmapping for strategy and innovation: Aligning technology and markets in a dynamic world.

Chicago Style (17th ed.) Citation

Phaal, Robert, Clare Farrukh, and David Probert. Roadmapping for Strategy and Innovation: Aligning Technology and Markets in a Dynamic World. Cambridge.

MLA (9th ed.) Citation

Phaal, Robert, et al. Roadmapping for Strategy and Innovation: Aligning Technology and Markets in a Dynamic World.