Roadmapping for strategy and innovation : Aligning technology and markets in a dynamic world /

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Bibliographic Details
Main Author: Phaal, Robert (autor)
Other Authors: Farrukh, Clare (autor), Probert, David (autor)
Format: Book
Language: English
Published: Cambridge : 2010.
Subjects:
Notas Contenido:
  • Introduction to roadmapping
  • Business context of roadmapping
  • Concept and practice of roadmapping
  • Fast-start roadmapping workshop techniques
  • Implementing roadmapping
  • Summary
Description
Physical Description:240 páginas : ilustraciones ; 25 cm.
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9781902546827