Roadmapping for strategy and innovation : Aligning technology and markets in a dynamic world /

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Bibliographic Details
Main Author:	Phaal, Robert (autor)
Other Authors:	Farrukh, Clare (autor), Probert, David (autor)
Format:	Book
Language:	English
Published:	Cambridge : 2010.
Subjects:	Planificación estratégica Innovaciones tecnológicas Gestión de negocios
Notas Contenido:	Introduction to roadmapping Business context of roadmapping Concept and practice of roadmapping Fast-start roadmapping workshop techniques Implementing roadmapping Summary

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