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|a Shum Xie, Yi Min
|e autor
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|a Marketing digital :
|b navegando en aguas digitales /
|c Yi Min Shum Xie.
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|a Segunda edición revisada y ampliada
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|a Bogotá :
|b Ediciones de la U,
|c ©2019.
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|a 368 páginas ;
|c 23 cm.
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|a Desde la orilla del mar digital --¿Qué es marketing? -- ¿Qué es marketing digital? -- ¿Conoces las diferencias entre marketing 1.0, 2.0, 3.0, y 4.0? -- Marketing mix -- Clasificación de los medios sociales -- Beneficios de los medios sociales para las empresas -- Mensajería instantánea -- Redes sociales -- Herramientas para la expedición -- Herramientas de curación de contenido -- Herramientas de marcadores sociales -- Herramientas de gestión de trabajo colaborativo -- Planificar la ruta de viaje -- ¿Qué es un plan de marketing? -- Beneficios del plan de marketing -- Pasos para crear un plan de marketing -- inbound Marketing -- Outbound marketing -- E-Mailk marketing -- Marketing emocional -- Neuromarketing -- Endomarketing -- Video marketing -- Marketing directo -- Marketing de afiliación --Influencer marketing -- Mobile marketing --- Roles del marketing digital -- Beneficios del marketing digital para las empresas -- Marketing en los buscadores -- Qué son los indicadores de gestión -- KPI para las redes sociales -- Fórmulas para publicida digital -- Tendencias del marketing digital -- Mitos del marketing digital -- Acrónimos del marketing digital -- Generación tecnológica.
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