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|a Dirksen, Charles J
|e autor
|
| 245 |
1 |
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|a Biblioteca de publicidad y relaciones públicas /
|c Charles J. Dirksen, Arthur Kroeger.
|
| 260 |
|
|
|a México :
|b CECSA,
|c 1987.
|
| 300 |
|
|
|a 6 volúmenes :
|b ilustraciones ;
|c 23 cm.
|
| 500 |
|
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|a Incluye bibliografía
|
| 505 |
0 |
0 |
|g Volumen 1. Conceptos publicitarios. Estrategia publicitaria. Preparación del anuncio -- Volumen 2. Composición de medios de difusión. Encuestas publicitarias. -- Volumen 3. Integración de los planes publicitarios. Aspectos legales -- Volumen 4. El campo. La función. Las herramientas -- Volumen 5. Los públicos corporativos -- Volumen 6. Aplicaciones especiales. Responsabilidad social
|
| 650 |
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|a Publicidad
|2 Armarc
|
| 650 |
2 |
7 |
|a Campañas publicitarias
|2 Armar
|
| 650 |
2 |
7 |
|a Encuestas
|2 Armarc
|
| 650 |
2 |
7 |
|a Relaciones públicas
|2 Armarc
|
| 700 |
1 |
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|a Kroeger, Arthur
|e autor
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| 787 |
1 |
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|t Principios y problemas de la publicidad
|d 1978
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