Marketing 4.0 /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Ediciones de la U,
©2019.
Lid Editorial, |
| Edition: | Primera edición |
| Series: | Colección Acción Empresarial
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 020 | |a 9786079380915 | ||
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing 4.0 / |c Philip Kotler, Hermawan Kartajaya y Iwan Setiawan ; traduccíón María de Ancos. |
| 250 | |a Primera edición | ||
| 260 | |a Bogotá : |b Ediciones de la U, |b Lid Editorial, |c ©2019. | ||
| 300 | |a 199 páginas ; |c 22 cm. | ||
| 490 | 0 | |a Colección Acción Empresarial | |
| 505 | 0 | |a Principales tendencias en el marketing -- Traspaso del poder a clintes conectados -- Las paradojas del marketing para consumidores conectados -- Las influyentes subculturas digitales -- Marketing 4.0 en la economía digital -- Nuevos escenarios para el marketing en la economía digital -- El nuevo recorrido del consumidor -- Parámetros de productividad del marketing -- Mejores prácticas y modelos de sector -- Aplicaciones tácticas del marketing en la economía digital -- Marketing centrado en el ser humano para generar atracción a la marca -- Marketing de contenidos para generar curiosidad por la marca -- Marketing omnicanal para lograr el compromiso con la marca -- Marketing de participación para generar afinidad con la marca -- El momento wow | |
| 534 | |p Título original: |t Marketing 4.0 | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Administración de productos |2 Armarc |
| 650 | 2 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 2 | 7 | |a Nuevas empresas |2 Armarc |
| 700 | 1 | |a Kartajaya, Hermawan |e autor | |
| 700 | 1 | |a Setiawan, Iwan |e autor | |
| 700 | 1 | |a Ancos, María de |e traductor | |
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