This research aimed to analyze city marketing as a revitalizing strategy for the management of attributes in the tourism sector of the district of Santa Marta. An investigation was carried out based on the authors: Benko (2000) Kotler, Gertner, Rein and Haider (2007), Monchón (2008), among others. A...
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https://revistas.sena.edu.co/index.php/LOG/article/view/1024 |
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