The purpose of this research was to explain the principles of ethical marketing in private universities, supported theoretically by the authors: Fernández and Seijo (2010), Kotler and Armstrong (2007), among others. The methodology used is framed in the qualitative paradigm, phenomenological approac...
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| Format: | Article |
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https://revistas.sena.edu.co/index.php/LOG/article/view/2014 |
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