Los millennials han roto paradigmas de la sociedad tradicional y serán el 75% de la fuerza laboral mundial (Deloitte 2017), es decir, tendrán el poder adquisitivo para los bienes y servicios del mercado y es necesario analizarlos como clientes potenciales de múltiples industrias. Objetivo: caracteri...
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https://revistas.sena.edu.co/index.php/RETO/article/view/2513 |
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