Customer relationship management (CRM) is a fundamental tool for current hotel management, however, despite the importance of using technological tools, there is still no initiative in the implementation of those by the hotel sector. For this reason, the present research, after having studied the di...
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| Format: | Article |
| Online Access: |
https://revistas.sena.edu.co/index.php/LOG/article/view/4067 |
| _version_ | 1862441237447966720 |
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| author | Lemoine Quintero, Frank Angel |
| author_facet | Lemoine Quintero, Frank Angel |
| description | Customer relationship management (CRM) is a fundamental tool for current hotel management, however, despite the importance of using technological tools, there is still no initiative in the implementation of those by the hotel sector. For this reason, the present research, after having studied the different concepts and types of CRM, seeks to propose an implementation model to facilitate the work and improve the service provided by this sector in the parish of Canoa due to its greater representation of tourists and hotels in the Canton. Saint Vincent. The Mckinsey matrix was used to evaluate the positioning of the service provided by the establishments and in this way to be able to determine whether it is convenient to stay in the market, invest to grow or leave the business |
| format | Article |
| id | citeisa-4067 |
| institution | OJS - REV_LOGINN |
| record_format | dc |
| spellingShingle | Customer relationship management (CRM) for hotel positioning in the parish of Canoa, Ecuador Lemoine Quintero, Frank Angel |
| title | Customer relationship management (CRM) for hotel positioning in the parish of Canoa, Ecuador |
| url | https://revistas.sena.edu.co/index.php/LOG/article/view/4067 |
