This article describes the development of the research project “Validation of a digital transformationmethodology applying marketing enriched with digital content. Case study of the hotel sector, Girardot,Cundinamarca”, which consisted of the bibliographic review of applicable methodologies for the...

Full description

Saved in:
Bibliographic Details
Main Author: Sánches, Oscar Javier
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/sennova/article/view/4268