The article addresses the analysis of 2.0 marketing strategies in public institutions with an eye to understanding the future. What is reviewed is supported in the postulates of Ferrell et al (S/F), Colvee (S/F), Del Santo et al (2012), Fonseca (2014), Gálvez (2010) and Sanagustin (2010), among ot...
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https://revistas.sena.edu.co/index.php/rnt/article/view/496 |
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