The investigative work aimed to diagnose the current situation regarding the perception of visitors through market research of the tourist destination in Sucre, identifying the strengths and weaknesses tending to work from the public and private actors for the governance of the destination. The qual...
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| Format: | Article |
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https://revistas.sena.edu.co/index.php/LOG/article/view/4983 |
| _version_ | 1862441239849205760 |
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| author | Lemoine Quintero, Frank A |
| author_facet | Lemoine Quintero, Frank A |
| description | The investigative work aimed to diagnose the current situation regarding the perception of visitors through market research of the tourist destination in Sucre, identifying the strengths and weaknesses tending to work from the public and private actors for the governance of the destination. The qualitative and quantitative approach was used through a descriptive study, as a research technique the survey was applied to a sample of 382 visitors. The field research used the SPSS 22.0 statistical program to measure reliability, whose value was 0.808 and the validity generated 0.71 as a result, which is acceptable. As a result, it was known that there is a high level of visitors that figured 50%. It is concluded that Sucre is a destination recognized for its spas, receiving an evaluation of 82% and a level of satisfaction that drops to 40% by the agents of the tourist services. This preponderant perspective will help for subsequent research, regarding new ventures, promoting the investigative work of the new professionals that the university graduates each year and who respond to the integration of substantive processes such as research, outreach and academia from the projects. operant investigators. |
| format | Article |
| id | citeisa-4983 |
| institution | OJS - REV_LOGINN |
| record_format | dc |
| spellingShingle | Diagnosis and evolution of tourist activity under the effects of Covid19 in the destination Sucre, Ecuador Lemoine Quintero, Frank A |
| title | Diagnosis and evolution of tourist activity under the effects of Covid19 in the destination Sucre, Ecuador |
| url | https://revistas.sena.edu.co/index.php/LOG/article/view/4983 |
