The situation generated by Covid-19 generated a global crisis and demanded the management of companies to help during that crisis. Among the options to solve problems of this type are Corporate Social Responsibility and marketing programs aimed at compliance, these are Social Marketing and Cause-Bas...

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Bibliographic Details

Main Author:	Galvis Largo, Jinneth Ximena
Format:	Article
Online Access:	https://revistas.sena.edu.co/index.php/sennova/article/view/5391