This article proposes as a dynamic strategy for the cultural sector of Cali: the creation of a web platform that allows the different actors (public, artists, artisans, managers, etc.), the use of technological tools to improve efficiency and agility in marketing and dissemination processes. Charact...

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Bibliographic Details
Main Author: Guapacha Arango , Juan Camilo
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/sennova/article/view/5438

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