The following review article shows the changing dynamics of interaction between brands and consumers. It shows how companies compare their different points of view in relation to what is the best way to reach their customers or stakeholders, under a constant evolution of the market, the media of att...

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Bibliographic Details

Main Author:	Moreno-Zuñiga, Jorge Eliecer
Format:	Article
Online Access:	https://revistas.sena.edu.co/index.php/RETO/article/view/5715