This research is focused on determining the effectiveness of the marketing method used by pharmaceutical establishments in the city of Medellín, zeroing on the different available strategies we have the following : customer relationship management (CRM) and social networks. The first being that whic...

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Bibliographic Details

Main Author:	Ortiz Cardona , Johana Elvira
Format:	Article
Online Access:	https://revistas.sena.edu.co/index.php/CITEISA/article/view/6123