In this study, the theoretical framework of the fourth industrial revolution was employed to examine the developments of artificial intelligence and augmented reality in the fashion industry. To ensure long-term sustainability and competitiveness in the fashion industry, the implementation of these...
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| Format: | Article |
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https://revistas.sena.edu.co/index.php/rnova/article/view/6393 |
| _version_ | 1862443520880541696 |
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| author | Cogua Botia, Pedro Alejandro |
| author_facet | Cogua Botia, Pedro Alejandro |
| description | In this study, the theoretical framework of the fourth industrial revolution was employed to examine the developments of artificial intelligence and augmented reality in the fashion industry. To ensure long-term sustainability and competitiveness in the fashion industry, the implementation of these technologies is crucial. The study's main concern is the clothing purchasing process, which has historically been challenging for customers, as imagining how clothes will fit without trying them on can bedifficult. This constraint, coupled with the biosecurity measures prompted by the Covid-19 pandemic, has made shopping less enjoyable, leading to returns and loss of sales for fashion companies. This issue will be tackled through a project that would transform the way people buy clothes by merging augmented reality and artificial intelligence. The prototype to be createdwill incorporate a camera that projects the user onto a screen, enabling 3D visualization of the modeled clothing. Users will be able to see the garment's fit in real-time while maintaining a 360° field of vision for both the user and the garment.The literature review revealed that adopting augmented reality and artificial intelligence in the fashion industry enhances the user experience by enabling virtual garment visualization, reducing returns, and increasing sales. With the aid of these technologies, consumers can personalize their purchases and virtually try on products, resulting in positive impacts on businessoutcomes and customer satisfaction. |
| format | Article |
| id | citeisa-6393 |
| institution | OJS - REV_NOVA |
| record_format | dc |
| spellingShingle | USE OF AUGMENTED REALITY AND ARTIFICIAL INTELLIGENCE TO TRANSFORM THE SHOPPING EXPERIENCE. Cogua Botia, Pedro Alejandro |
| title | USE OF AUGMENTED REALITY AND ARTIFICIAL INTELLIGENCE TO TRANSFORM THE SHOPPING EXPERIENCE. |
| url | https://revistas.sena.edu.co/index.php/rnova/article/view/6393 |
