Over time, different authors have coined the concept of neuromarketing (Bautista y Velásquez, 2018; Cenizo, 2022) as a discipline that studies brain processes which explain decision-making behaviors when choosing a good or service. In this sense, big brands are interested in knowing the consumer, wh...
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https://revistas.sena.edu.co/index.php/innlab/article/view/6997 |
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