Strategic value curve analysis: Diagnosing and improving customer value propositions.
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| Title: | Strategic value curve analysis: Diagnosing and improving customer value propositions. |
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| Authors: | Sheehan, Norman T.1, sheehan@edwards.usask.ca, Bruni-Bossio, Vince1, bruni-bossio@edwards.usask.ca |
| Source: | Business Horizons; May2015, Vol. 58 Issue 3, p317-324, 8p |
| Database: | Applied Science & Technology Source |
| ISSN: | 00076813 |
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| DOI: | 10.1016/j.bushor.2015.01.005 |
