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Strategic value curve analysis: Diagnosing and improving customer value propositions.

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Bibliographic Details
Title: Strategic value curve analysis: Diagnosing and improving customer value propositions.
Authors: Sheehan, Norman T.1, sheehan@edwards.usask.ca, Bruni-Bossio, Vince1, bruni-bossio@edwards.usask.ca
Source: Business Horizons; May2015, Vol. 58 Issue 3, p317-324, 8p
Database: Applied Science & Technology Source
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