Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework.
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| Title: | Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework. |
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| Authors: | Arjona-Martín, José-Borja1, jbarjona@ugr.es, Méndiz-Noguero, Alfonso2, amendiz@uic.es, Victoria-Mas, Juan-Salvador3, jsvictoria@uma.es |
| Source: | Profesional de la Información; nov/dic2020, Vol. 29 Issue 6, p1-18, 18p |
| Database: | Applied Science & Technology Source |
| ISSN: | 13866710 |
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| DOI: | 10.3145/epi.2020.nov.07 |
