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Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework.

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Title: Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework.
Authors: Arjona-Martín, José-Borja1, jbarjona@ugr.es, Méndiz-Noguero, Alfonso2, amendiz@uic.es, Victoria-Mas, Juan-Salvador3, jsvictoria@uma.es
Source: Profesional de la Información; nov/dic2020, Vol. 29 Issue 6, p1-18, 18p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3145/epi.2020.nov.07
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      – Code: eng
        Text: English
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            NameFull: Méndiz-Noguero, Alfonso
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            NameFull: Victoria-Mas, Juan-Salvador
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              Text: nov/dic2020
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              Value: 29
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              Value: 6
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