Business strategy and the management of digital marketing.
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| Title: | Business strategy and the management of digital marketing. |
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| Authors: | Olson, Eric M.1, eolson@uccs.edu, Olson, Kai M.2, kolson15@rams.colostate.edu, Czaplewski, Andrew J.1, aczaplew@uccs.edu, Key, Thomas Martin1, tmkey@uccs.edu |
| Source: | Business Horizons; Mar2021, Vol. 64 Issue 2, p285-293, 9p |
| Database: | Applied Science & Technology Source |
| ISSN: | 00076813 |
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| DOI: | 10.1016/j.bushor.2020.12.004 |
