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Business strategy and the management of digital marketing.

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Title: Business strategy and the management of digital marketing.
Authors: Olson, Eric M.1, eolson@uccs.edu, Olson, Kai M.2, kolson15@rams.colostate.edu, Czaplewski, Andrew J.1, aczaplew@uccs.edu, Key, Thomas Martin1, tmkey@uccs.edu
Source: Business Horizons; Mar2021, Vol. 64 Issue 2, p285-293, 9p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 148985737
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: <searchLink fieldCode="AU" term="%22Olson%2C+Eric+M%2E%22">Olson, Eric M.</searchLink><relatesTo>1</relatesTo>, <i>eolson@uccs.edu</i><br /><searchLink fieldCode="AU" term="%22Olson%2C+Kai+M%2E%22">Olson, Kai M.</searchLink><relatesTo>2</relatesTo>, <i>kolson15@rams.colostate.edu</i><br /><searchLink fieldCode="AU" term="%22Czaplewski%2C+Andrew+J%2E%22">Czaplewski, Andrew J.</searchLink><relatesTo>1</relatesTo>, <i>aczaplew@uccs.edu</i><br /><searchLink fieldCode="AU" term="%22Key%2C+Thomas+Martin%22">Key, Thomas Martin</searchLink><relatesTo>1</relatesTo>, <i>tmkey@uccs.edu</i>
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.bushor.2020.12.004
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 285
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            NameFull: Olson, Eric M.
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            NameFull: Olson, Kai M.
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            NameFull: Czaplewski, Andrew J.
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              Text: Mar2021
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              Y: 2021
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