The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market.
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| Title: | The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market. |
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| Authors: | Kuo, Ying-Feng1, fredkuo@nuk.edu.tw, Lin, Cheng-Han1, sigma90215@gmail.com, Hou, Jian-Ren2, JeffHou@gs.ncku.edu.tw |
| Source: | Internet Research; 2021, Vol. 31 Issue 2, p635-653, 19p |
| Database: | Applied Science & Technology Source |
| ISSN: | 10662243 |
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| DOI: | 10.1108/INTR-05-2020-0260 |
