Optimal customer participation and the role of relationship length.
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| Title: | Optimal customer participation and the role of relationship length. |
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| Authors: | Wang, Chung-Yu1, wcuwcu@nkust.edu.tw, Wu, Li-Wei2, lwwu@thu.edu.tw, Wei, Chung-Lun1, alitwei@gmail.com |
| Source: | International Journal of Bank Marketing; 2021, Vol. 39 Issue 5, p871-885, 15p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-08-2020-0415 |
