APA (7th ed.) Citation

Wang, C., Wu, L., & Wei, C. (2021). Optimal customer participation and the role of relationship length. International Journal of Bank Marketing, 39(5), 871. https://doi.org/10.1108/IJBM-08-2020-0415

Chicago Style (17th ed.) Citation

Wang, Chung-Yu, Li-Wei Wu, and Chung-Lun Wei. "Optimal Customer Participation and the Role of Relationship Length." International Journal of Bank Marketing 39, no. 5 (2021): 871. https://doi.org/10.1108/IJBM-08-2020-0415.

MLA (9th ed.) Citation

Wang, Chung-Yu, et al. "Optimal Customer Participation and the Role of Relationship Length." International Journal of Bank Marketing, vol. 39, no. 5, 2021, p. 871, https://doi.org/10.1108/IJBM-08-2020-0415.