Value co-creation or value co-destruction: co-production and its double-sided effect.
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| Title: | Value co-creation or value co-destruction: co-production and its double-sided effect. |
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| Authors: | Wu, Li-Wei1, lwwu@thu.edu.tw, Rouyer, Ellen1, ellen@thu.edu.tw, Wang, Chung-Yu2, wcuwcu@nkust.edu.tw |
| Source: | International Journal of Bank Marketing; 2022, Vol. 40 Issue 4, p842-864, 23p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-10-2021-0459 |
