A RANDOMIZED FIELD EXPERIMENT TO EXPLORE THE IMPACT OF HERDING CUES AS CATALYSTS FOR ADOPTION.
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| Title: | A RANDOMIZED FIELD EXPERIMENT TO EXPLORE THE IMPACT OF HERDING CUES AS CATALYSTS FOR ADOPTION. |
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| Authors: | Feng, Yue (Katherine)1, katherine.feng@polyu.edu.hk, Claggett, Jennifer L.2, claggejl@wfu.edu, Karahanna, Elena3, ekarah@uga.edu, Kar Yan Tam4, kytam@ust.hk |
| Source: | MIS Quarterly; Jun2022, Vol. 46 Issue 2, p1135-1163, 29p, 2 Diagrams, 10 Charts, 5 Graphs |
| Database: | Applied Science & Technology Source |
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| ISSN: | 02767783 |
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| DOI: | 10.25300/MISQ/2022/16141 |
