Guest editorial: Artificial intelligence in financial services marketing.
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| Title: | Guest editorial: Artificial intelligence in financial services marketing. |
|---|---|
| Authors: | Mogaji, Emmanuel1, e.o.mogaji@greenwich.ac.uk, Farquhar, Jillian Dawes2,3, jillian.farquhar@solent.ac.uk, van Esch, Patrick4, pvanesch@kennesaw.edu, Durodié, Clara5, clara@cognitivefinance.ai, Perez-Vega, Rodrigo6, r.perezvega@henley.ac.uk |
| Source: | International Journal of Bank Marketing; 2022, Vol. 40 Issue 6, p1097-1101, 5p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-09-2022-617 |
