National brand's promotional pricing and advertising policies: spillover effect and quality difference.
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| Title: | National brand's promotional pricing and advertising policies: spillover effect and quality difference. |
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| Authors: | Zhu, Guiyang1,2, guiyang_zhu@163.com, Chou, Mabel C.2,3, Jia, Tao1 |
| Source: | Engineering Optimization; Dec2022, Vol. 54 Issue 12, p2087-2103, 17p |
| Database: | Applied Science & Technology Source |
| ISSN: | 0305215X |
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| DOI: | 10.1080/0305215X.2021.1974429 |
