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National brand's promotional pricing and advertising policies: spillover effect and quality difference.

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Bibliographic Details
Title: National brand's promotional pricing and advertising policies: spillover effect and quality difference.
Authors: Zhu, Guiyang1,2, guiyang_zhu@163.com, Chou, Mabel C.2,3, Jia, Tao1
Source: Engineering Optimization; Dec2022, Vol. 54 Issue 12, p2087-2103, 17p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 159861470
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: National brand's promotional pricing and advertising policies: spillover effect and quality difference.
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  Data: <searchLink fieldCode="AU" term="%22Zhu%2C+Guiyang%22">Zhu, Guiyang</searchLink><relatesTo>1,2</relatesTo>, <i>guiyang_zhu@163.com</i><br /><searchLink fieldCode="AU" term="%22Chou%2C+Mabel+C%2E%22">Chou, Mabel C.</searchLink><relatesTo>2,3</relatesTo><br /><searchLink fieldCode="AU" term="%22Jia%2C+Tao%22">Jia, Tao</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Engineering+Optimization%22">Engineering Optimization</searchLink>; Dec2022, Vol. 54 Issue 12, p2087-2103, 17p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=159861470
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0305215X.2021.1974429
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 2087
    Titles:
      – TitleFull: National brand's promotional pricing and advertising policies: spillover effect and quality difference.
        Type: main
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          Name:
            NameFull: Zhu, Guiyang
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            NameFull: Chou, Mabel C.
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            NameFull: Jia, Tao
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          Dates:
            – D: 01
              M: 12
              Text: Dec2022
              Type: published
              Y: 2022
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              Value: 54
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              Value: 12
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            – TitleFull: Engineering Optimization
              Type: main
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