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National brand's promotional pricing and advertising policies: spillover effect and quality difference.

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Bibliographic Details
Title: National brand's promotional pricing and advertising policies: spillover effect and quality difference.
Authors: Zhu, Guiyang1,2, guiyang_zhu@163.com, Chou, Mabel C.2,3, Jia, Tao1
Source: Engineering Optimization; Dec2022, Vol. 54 Issue 12, p2087-2103, 17p
Database: Applied Science & Technology Source
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