Not so trustless after all: Trust in Web3 technology and opportunities for brands.
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| Title: | Not so trustless after all: Trust in Web3 technology and opportunities for brands. |
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| Authors: | Ferraro, Carla1, cferraro@swin.edu.au, Wheeler, Melissa A.1, mwheeler@swin.edu.au, Pallant, Jason I.1, jipallant@swin.edu.au, Wilson, Samuel G.1, sgwilson@swin.edu.au, Oldmeadow, Julian2, joldmeadow@swin.edu.au |
| Source: | Business Horizons; Sep2023, Vol. 66 Issue 5, p667-678, 12p |
| Database: | Applied Science & Technology Source |
| ISSN: | 00076813 |
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| DOI: | 10.1016/j.bushor.2023.01.007 |