Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.
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| Title: | Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. |
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| Authors: | Freeman, Richard1, r.freeman2@newcastle.ac.uk, Marder, Ben2, ben.marder@ed.ac.uk, Gorton, Matthew1, matthew.gorton@newcastle.ac.uk, Angell, Rob3, r.angell@soton.ac.uk |
| Source: | Information Technology & People; 2023, Vol. 36 Issue 6, p2312-2337, 26p |
| Database: | Applied Science & Technology Source |
| ISSN: | 09593845 |
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| DOI: | 10.1108/ITP-09-2021-0679 |
