The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents.
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| Title: | The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents. |
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| Authors: | Georgiou, Maria1, mariageorgiouiona@gmail.com, Daskou, Sofia1, s.daskou@nup.ac.cy, Anastasiou, Athanasios2, athanastas@uop.gr, Siakalli, Michailina1, m.siakalli@nup.ac.cy |
| Source: | International Journal of Bank Marketing; 2023, Vol. 41 Issue 7, p1872-1898, 27p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-12-2022-0532 |
