A Survey on Bid Optimization in Real-Time Bidding Display Advertising.
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| Title: | A Survey on Bid Optimization in Real-Time Bidding Display Advertising. |
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| Authors: | Ou, Weitong1, cucu9963@sjtu.edu.cn, Chen, Bo2, chenbo116@huawei.com, Dai, Xinyi1, daixinyi@sjtu.edu.cn, Zhang, Weinan1, wnzhang@sjtu.edu.cn, Liu, Weiwen2, liuweiwen8@huawei.com, Tang, Ruiming2, tangruiming@huawei.com, Yu, Yong1, yyu@sjtu.edu.cn |
| Source: | ACM Transactions on Knowledge Discovery from Data; Apr2024, Vol. 18 Issue 3, p1-31, 31p |
| Database: | Applied Science & Technology Source |
| ISSN: | 15564681 |
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| DOI: | 10.1145/3628603 |
