View in EDS PDF Full Text

A Survey on Bid Optimization in Real-Time Bidding Display Advertising.

Saved in:
Bibliographic Details
Title: A Survey on Bid Optimization in Real-Time Bidding Display Advertising.
Authors: Ou, Weitong1, cucu9963@sjtu.edu.cn, Chen, Bo2, chenbo116@huawei.com, Dai, Xinyi1, daixinyi@sjtu.edu.cn, Zhang, Weinan1, wnzhang@sjtu.edu.cn, Liu, Weiwen2, liuweiwen8@huawei.com, Tang, Ruiming2, tangruiming@huawei.com, Yu, Yong1, yyu@sjtu.edu.cn
Source: ACM Transactions on Knowledge Discovery from Data; Apr2024, Vol. 18 Issue 3, p1-31, 31p
Database: Applied Science & Technology Source
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 174779286
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: A Survey on Bid Optimization in Real-Time Bidding Display Advertising.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22Ou%2C+Weitong%22">Ou, Weitong</searchLink><relatesTo>1</relatesTo>, <i>cucu9963@sjtu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Chen%2C+Bo%22">Chen, Bo</searchLink><relatesTo>2</relatesTo>, <i>chenbo116@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Dai%2C+Xinyi%22">Dai, Xinyi</searchLink><relatesTo>1</relatesTo>, <i>daixinyi@sjtu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Zhang%2C+Weinan%22">Zhang, Weinan</searchLink><relatesTo>1</relatesTo>, <i>wnzhang@sjtu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Liu%2C+Weiwen%22">Liu, Weiwen</searchLink><relatesTo>2</relatesTo>, <i>liuweiwen8@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Tang%2C+Ruiming%22">Tang, Ruiming</searchLink><relatesTo>2</relatesTo>, <i>tangruiming@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Yu%2C+Yong%22">Yu, Yong</searchLink><relatesTo>1</relatesTo>, <i>yyu@sjtu.edu.cn</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22ACM+Transactions+on+Knowledge+Discovery+from+Data%22">ACM Transactions on Knowledge Discovery from Data</searchLink>; Apr2024, Vol. 18 Issue 3, p1-31, 31p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=174779286
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1145/3628603
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 31
        StartPage: 1
    Titles:
      – TitleFull: A Survey on Bid Optimization in Real-Time Bidding Display Advertising.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ou, Weitong
      – PersonEntity:
          Name:
            NameFull: Chen, Bo
      – PersonEntity:
          Name:
            NameFull: Dai, Xinyi
      – PersonEntity:
          Name:
            NameFull: Zhang, Weinan
      – PersonEntity:
          Name:
            NameFull: Liu, Weiwen
      – PersonEntity:
          Name:
            NameFull: Tang, Ruiming
      – PersonEntity:
          Name:
            NameFull: Yu, Yong
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 15564681
          Numbering:
            – Type: volume
              Value: 18
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: ACM Transactions on Knowledge Discovery from Data
              Type: main
ResultId 1