Proposing Shocks and Dissatisfaction to Explain Quitting and Switching a Service: An Image Theory Perspective.
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| Title: | Proposing Shocks and Dissatisfaction to Explain Quitting and Switching a Service: An Image Theory Perspective. |
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| Authors: | Maier, Christian1, christian.maier@uni-bamberg.de, Laumer, Sven2, sven.laumer@fau.de, Sun, Heshan3, sunh@ou.edu, Thatcher, Jason Bennett4, jason.thatcher@colorado.edu, Weitzel, Tim1, tim.weitzel@uni-bamberg.de |
| Source: | Journal of the Association for Information Systems; 2024, Vol. 25 Issue 2, p362-406, 45p |
| Database: | Applied Science & Technology Source |
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