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Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits.

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Bibliographic Details
Title: Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits.
Authors: Chen, Renee Rui1, Ren, Jifan2, renjifan@hit.edu.cn, Tan, Yingsi2, An, Han2
Source: International Journal of Human-Computer Interaction; Nov2024, Vol. 40 Issue 22, p7431-7450, 20p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2023.2266243