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How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.

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Bibliographic Details
Title:	How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.
Authors:	Zhang, Xianfeng¹, Shi, Yuxue², Li, Ting¹, liting@hainanu.edu.cn, Guan, Yuxian^1,3, Cui, Xinlei^1,4
Source:	Information Systems Frontiers; Oct2024, Vol. 26 Issue 5, p1803-1834, 32p
Database:	Applied Science & Technology Source
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Description
ISSN:	13873326
DOI:	10.1007/s10796-023-10425-2