Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions.
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| Title: | Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions. |
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| Authors: | Zhang, Chong1, zhangchong@btbu.edu.cn, Liu, Yueliang1, Sun, Ying1, suny11@btbu.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Dec2024, Vol. 19 Issue 4, p2728-2746, 19p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer19040131 |
