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Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions.

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Title: Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions.
Authors: Zhang, Chong1, zhangchong@btbu.edu.cn, Liu, Yueliang1, Sun, Ying1, suny11@btbu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2024, Vol. 19 Issue 4, p2728-2746, 19p
Database: Applied Science & Technology Source
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  Data: Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.3390/jtaer19040131
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 2728
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      – TitleFull: Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions.
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            NameFull: Zhang, Chong
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            NameFull: Liu, Yueliang
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            NameFull: Sun, Ying
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            – D: 01
              M: 12
              Text: Dec2024
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              Y: 2024
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