View in EDS

Optimising customer equity through engagement.

Saved in:
Bibliographic Details
Title: Optimising customer equity through engagement.
Authors: Zhou, Yayu1, yayuzhou2022@u.northwestern.edu, Malthouse, Edward C.1,2, Nelson, Barry L.1
Source: Journal of the Operational Research Society; Jan2025, Vol. 76 Issue 1, p61-72, 12p
Database: Applied Science & Technology Source
Description
ISSN:01605682
DOI:10.1080/01605682.2024.2325654