APA (7th ed.) Citation

Zhou, Y., Malthouse, E. C., & Nelson, B. L. (2025). Optimising customer equity through engagement. Journal of the Operational Research Society, 76(1), 61. https://doi.org/10.1080/01605682.2024.2325654

Chicago Style (17th ed.) Citation

Zhou, Yayu, Edward C. Malthouse, and Barry L. Nelson. "Optimising Customer Equity Through Engagement." Journal of the Operational Research Society 76, no. 1 (2025): 61. https://doi.org/10.1080/01605682.2024.2325654.

MLA (9th ed.) Citation

Zhou, Yayu, et al. "Optimising Customer Equity Through Engagement." Journal of the Operational Research Society, vol. 76, no. 1, 2025, p. 61, https://doi.org/10.1080/01605682.2024.2325654.