View in EDS

Optimising customer equity through engagement.

Saved in:
Bibliographic Details
Title: Optimising customer equity through engagement.
Authors: Zhou, Yayu1, yayuzhou2022@u.northwestern.edu, Malthouse, Edward C.1,2, Nelson, Barry L.1
Source: Journal of the Operational Research Society; Jan2025, Vol. 76 Issue 1, p61-72, 12p
Database: Applied Science & Technology Source
FullText Text:
  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 182505637
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Optimising customer equity through engagement.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22Zhou%2C+Yayu%22">Zhou, Yayu</searchLink><relatesTo>1</relatesTo>, <i>yayuzhou2022@u.northwestern.edu</i><br /><searchLink fieldCode="AU" term="%22Malthouse%2C+Edward+C%2E%22">Malthouse, Edward C.</searchLink><relatesTo>1,2</relatesTo><br /><searchLink fieldCode="AU" term="%22Nelson%2C+Barry+L%2E%22">Nelson, Barry L.</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Operational+Research+Society%22">Journal of the Operational Research Society</searchLink>; Jan2025, Vol. 76 Issue 1, p61-72, 12p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=182505637
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/01605682.2024.2325654
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 61
    Titles:
      – TitleFull: Optimising customer equity through engagement.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zhou, Yayu
      – PersonEntity:
          Name:
            NameFull: Malthouse, Edward C.
      – PersonEntity:
          Name:
            NameFull: Nelson, Barry L.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 01605682
          Numbering:
            – Type: volume
              Value: 76
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of the Operational Research Society
              Type: main
ResultId 1